A company called Digital Post Australia tried to get the jump on the national post service and launch an e- post product. It got a week's head-start, but what of the move to online post boxes? Do we really need it?
I already have a long list of accounts with each of the various service providers and most are able to send e-bills and correspondence to my nominated address. How would a national e-post system be any different to what can be provided by generic email systems is use today....?
Trusted brand? Potential avenue here for the national post operator but the bigger email platforms are backed by fairly credible players (Google/Gmail, Microsoft/Hotmail).
More secure? Most systems already run HTTPS which is industry standard for keeping data traffic confidential from eavesdroppers.
Better price? It would have to be free (at least for consumers) as there are too many free alternatives available.
Personal address? Running a national system I would guess they provide a plain customer number style (e.g. 78119806@post) address rather than use words.
Enhanced functionality? Some innovation here would be great, the current suite offer VoIP and instant messaging....Hmmm, what about something that build upon the post service's relationships with utilities? Certainly the area where the postal operator does have the upper hand, so could the platform support banking/bill payment?
.....Sorry, but unless they pull a cash-driver out of their hat I just can't see the value.
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